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![NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog](https://mpk732t22015.files.wordpress.com/2015/09/how-imc-works-at-nike.png "NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog")
NIKE – JUST DO IT! (Did they actually do it?!) [Group 52] | Marketing Management Blog
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How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand
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