![Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality. | Business Insider India Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality. | Business Insider India](https://www.businessinsider.in/photo/75538259/nike-positions-itself-as-a-woke-apparel-maker-that-champions-progressive-values-but-the-companys-history-exposes-a-darker-reality-.jpg?imgsize=454234)
Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality. | Business Insider India
![Nike puts brand values first with Kaepernick campaign - Truly Deeply - Brand Strategy & Design Agency Melbourne Nike puts brand values first with Kaepernick campaign - Truly Deeply - Brand Strategy & Design Agency Melbourne](http://www.trulydeeply.com.au/wp-content/uploads/2018/09/colin-kaepernick-nike-1024x575.jpeg)
Nike puts brand values first with Kaepernick campaign - Truly Deeply - Brand Strategy & Design Agency Melbourne
![Chad West en Twitter: "These Nike values from the 1980s will resonate with true startup people. https://t.co/giCXVYzkMp" / Twitter Chad West en Twitter: "These Nike values from the 1980s will resonate with true startup people. https://t.co/giCXVYzkMp" / Twitter](https://pbs.twimg.com/media/EVeIGV1XkAEm72N.jpg)